4 ideas for your trade show video

Others examples for company Trade show

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Why promote and document your trade show with video?

Trade shows are a good opportunity to meet new people, to discuss your products and/or services face to face and to gather valuable information from the field. It is therefore an excellent opportunity to enhance your visibility and reputation.

What type of communication during the event?

At a big event such as a trade fair, competition between the various exhibitors is fierce. Visitors spend only a few seconds deciding which stand will interest them. Therefore, the strategy to adopt is visibility. The more attractive your place is, the more people are likely to stop by. Therefore, focus on originality to distinguish yourself. Because even if all the professionals together evolve in the same field of activity, their communication can be completely different from one stand to another, and thus differentiate them. A video can be a good choice because it allows you to make clear and targeted communication.

With good and short images, it can directly inform visitors without wasting time queuing. Another advantage, no more problems with inaudible sound due to the noise or language difficulties: subtitles can easily be added and reach the widest possible audience.

Finally, your film can follow you throughout the campaign and be used over a long period of time without the need to make changes. If a brochure change is difficult to make, a video adaptation can be done in a very short time and at a lower cost!

What type of communication after the event?

Once the event is over, your video support can be recycled to feed your networks. Adjustable, the video can be modified to fit the formats of your social networks, website or youtube channel. By bringing the event to life, you give your customers and prospects an insight into your news and humanise your company.

In addition generating content on mass media platforms will bring you additional views and therefore more traffic! In addition, a page containing a video is more attractive to users. In fact, the time a user spends on a page with a video is almost 4 times longer than on a page with only static content. Finally, your pages will also be better referenced, as video content is naturally highlighted by Google.

Why to ask professionals?

The content you make for your communication is a showcase for your brand. For a professional quality video, it is wise to choose specialised service providers. Our experts can provide you with valuable assistance in the making of your corporate seminar film. Do not hesitate to entrust your ideas to our teams: we are here to help you!