4 ideas to make your customer testimonials with video format

Others examples for company Customer testimonials

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Why to create customer testimonials with video format ?

Customers are the ones who are the best to talk about the products because they consume them. And brands know it. Customer’s videos appear more and more on social media, and always with the same goal : presenting services in another way to convince the target. Analysis of this marketing strategy which has a big impact.

Why to have customer testimonials?

At first, a customer's testimony is a way to interact with his community and thus give the brand a more humane and committed image. A customer who feels listened to and important will be more inclined to speak well of you and will be loyal to the brand. In giving consumers the possibility to express how they feel about your products, you turn them into real ambassadors. Those consumers become great allies because their positive opinions are influencing a lot of people : 95% buy because they read a positive opinion (SENSE, 2013). Moreover, it is an opportunity to block consumer’s distrust towards commercials or paid influencers. Customers are able to identify themselves with the people interviewed. Thus the message reaches its target. According to a research by BrightLocal, 88% of consumers trust customer testimonials. In fact, customer testimonials can give a feeling of sincerity and candour and that can make the difference with any advertisement.

Why ask professionals?

The content you create for your communication is the showcase of your brand. Choosing to appeal to specialists is a smart choice to get a qualitative video. Our experts can give you support and wise advice. Don’t hesitate to entrust your ideas to our team : we are here to help you!

Why to choose a video format?

A video is dynamic, fashionable, but also more attractive than static formats. Actually, users will spend 88% more time on a page with video content (Forbes, 2018). This format is also suitable for all communication platforms : social media, website, YouTube channel. A way to boost your digital strategy easily and at a lower cost. A page with video content has a better search engine optimisation because they are ranked higher by search engine algorithms like google. Increased dissemination gives you visibility and by this way increases your popularity. Finally, this new audience will give you more traffic on your different networks and will have an impact on your product sales.