4 ideas for the best recruitment video

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Why do we use video in your hiring process?

Video is one of the most effective ways to promote your company's image to your employees and potential candidates. For your recruitment, the job discovery video is an original way to make new candidates interested in joining you.

Why do we use video to communicate?

Job hunting has been reinvented by the internet. Specialised sites, social networks? New possibilities have opened up for candidates as well as employers. According to an IFOP survey, 88% of jobseekers use the Internet to carry out an effective job hunting process. It is therefore important today to digitalise your offer to be found by your targets. And even more if this person is a student or a young graduate. Use professional social networks: 79% of them have a Linkedin or Viadéo account (EDHEC NewGen Talent Centre in partnership with the Jobteaser.com website). To attract attention and not get lost in the flow of information on these platforms, rely on the dynamism of the video. Indeed, the video format is statistically more attractive than a traditional post. According to a study conducted by Facebook, users spend 5 times more on a video than on static content. Your goal is to capture attention, so the format is perfect. In addition, video brings originality to your communication. Where other recruiters choose a written ad or an illustration, your video gains singularity. Thus, video seems to be an interesting option to boost the reach of your recruitment campaign.

Why ask professionals?

Whether it's an article, an illustration or a video, the content you make for your communication is a showcase for your brand. That's why you should expect the highest quality to make sure you are taken seriously. By calling on a specialist team, you guarantee a high quality rendering. From writing to editing, including the equipment, experts can give you valuable help in organising and producing your video. Don't hesitate to entrust your ideas to our teams: we are here to help you!

A more humane recruitment process

While recruitment is a serious matter, its format can play a crucial role in the candidate's perception of the company they are applying to. A video breaks the ice of traditional recruitment as it shows the recruiter in a completely different way. Unseen images and testimonies from collaborators bring authenticity to the content. Behind the scenes access creates a feeling of closeness with candidates and makes your company more humane. They are shown in situations and discover real profiles they can identify with. No more unclear job offers. With a clear overview of the working environment and the precise requirements, applications will be more thoughtful and more suitable for the position presented. A way to save time for your HR teams during the recruitment process.